Un’Ruly launched a campaign with 3 girls holding signs saying ‘You Can Touch My Hair’ in the busy streets of New York City. Within minutes, people from all backgrounds swamped the girls asking them questions about their hair.

Un’Ruly created the short film about this experience.

Watch the Trailer: You Can Touch My Hair

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VS+ celebrates hair care and fashions. We share the latest hair trends, celebrity hairstyles, tips, how to’s and more information on hair.

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