The ethnic hair company, Green Wonders, taps into the Naturalaxer Kit-In-A-Jar expansion. The Naturalaxer is known for its organic, nontoxic and chemical-free hair relaxer.

“We use pure essential oils and shea butter with no added fragrances or harsh chemicals,” stated founder Angela de Joseph, who once worked at Johnson Products. “Most hair relaxers contain sodium hydroxide, which breaks the bonds in hair and erodes hair cuticles. The Naturalaxer formula uses naturally occurring minerals to slightly raise the alkalinity or pH of the hair, which softens and loosens the curl texture.”

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