The maker of a popular line of hair-straightening products has agreed to alert consumers that two of its formulations emit formaldehyde gas, a possible carcinogen, California’s attorney general announced Monday.
The labeling changes are designed to settle a lawsuit the state filed in November against the company that makes Brazilian Blowout products, which have been a boon for those who dislike their naturally curly tresses but a source of health concerns.
The products are applied during salon treatments and coupled with high heat to temporarily smooth the hair shaft.
The attorney general’s office had accused North Hollywood-based GIB LLC of deceptive advertising because Brazilian Blowout Acai Smoothing Solution and Brazilian Blowout Professional Smoothing Solution were labeled as being free of formaldehyde, which can irritate the eyes, skin and lungs.
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