What is it?
Ok, for a second imagine your hair is a long chain of protein. Are you there yet? Good…because that’s essentially what hair is. Keratin, which is the main ingredient in this process, composes about 88% of a hair follicle. Keratin is high in sulphur & the amino acid cystine which is what gives it its strong structural properties. As a matter of fact keratin is found in even stronger parts of anatomy such as horns, hooves, wool, skin & even fingernails. Contrary to popular belief, this process is non-abrasive as it works with the hair & not against it like a relaxer, which opens & restructures hair follicles.
How is it done?
Firstly, the hair is washed with special shampoos to make it porous so the keratin can better bond with the hair. The keratin is applied & it fills in defects & fissures in the hair shaft, making it look straighter. Hair is blown dry & a flat iron is used to activate the formaldehyde.
Is this process for me?
Let’s start with some facts. This process is pricey (`$300-400$), and is not one with which you should bargain. The stylist you see for this service should have ample experience & proof of success in this method. The timetable ranges from 1.5 – 5 hours depending on hair length. In turn it lasts about 2 months in natural hair & 3-4 months in previously straightened hair. Because it is not abrasive, it is OK to perform if your hair is relaxed or otherwise chemically processed. If your hair is virgin, colored, highlighted, kinky, curly or even wavy this process may benefit you.
Anything else I should know?
This process should NOT be performed if you are pregnant.
This is not a permanent process, & will need to be redone when new growth becomes evident, please allot expenses accordingly.
Do NOT go in any body of water until 4 days after this process, or apply gels, mousses, or sprays.
DO wear your hair straight down for the first 4 days. No ponytails, clips, barrettes, etc.
DO blow dry or flat iron if you notice crinkling or if you slept against the hair grain.
DO purchase a silk scarf to sleep in, as well as a sulfate free shampoo (sodium chloride)
Do NOT sweat/exercise for the initial 3-4 days
Warnings
Formaldehyde can be toxic when in percentages higher than 2%. It can cause nausea, skin irritation, & long term cancer threats. The most used system, Chocolate, contains formaldehyde. If you are looking for a formaldehyde free formula you could look into Brazilian Blowout products. (www.brazilianblowout.com)
www.Braziliankeratin.com is a formaldehyde free formula that you can actually use at home, for us divas that require a more personal experience. Do it alone, or order a few & call over some friends.
Pros for African American Women
- It is much easier to blow dry your hair
- It is manageable
- The hair does not break and can help repair damaged hair
Cons for African American Women
- It stinks if you workout often or sweat
- It is not a complete relaxer so the hair does not stay straight if your hair was not relaxed previously
- If you want it to stay wavy or curly, it can be very frizzy












At first, we thought Cassie Ventura was crazy, until a long list of people started following the half
shaved bald head. One of my favorites is Dirty Money’s Dawn Richards crop top hair cut. It just fits her.
By Ronnie Williams
The purpose of relaxers is to destroy the peptide bond so that the hair strand can “relax” and become straight. And relaxers are some of the most potent alkali chemicals one can use on their hair. In fact, some relaxers have the same PH balance as a bottle of Draino (a product used to clean out sink drains). These high PH balances make the alkali chemicals potent enough to alter the peptide bonds in the hair, thus destroying the protein and destroying the ability for the hair to hold its self together. This leaves hair dry, brittle, and easily broken off from the root to the tip of each strand. At this point, relaxers seem like the most horrible thing a person could do to their hair. This opinion holds a kernel of truth, but for those of you who refuse to give up the chemically processed look there are some things one should do in order to circumvent immediate damage to your glorious mane.
The next few steps include making sure that your hair stays properly moisturized, avoiding over processing and general maintenance. Since Relaxers/Perms deplete natural oils it is imperative that a conditioner be applied to the hair after, and sometimes before (depending on the health of your hair) the chemical process. Cream conditioners, Protein Conditioners and liquid conditioners should be used by your HCP as well as at home. A deep conditioning treatment once or twice a week will help to stave off excessive drying of already sensitive hair. Hot Oil treatments are also a good way to keep hair moisturized. It is also important to be vigilant of your chemical process schedule- keeping a calendar with marked off days is a good way to make sure that you do not go in for more chemical treatments than necessary. It is customary and less stressful for your hair if the chemical straightening only happens every 6-8 weeks. If your style can be maintained for an even longer period, that will be much more beneficial for the longevity and health of your hair. Also try to avoid excessive heat by not over using blow dryers, flat irons, curling irons, etc. These tools can dry out hair, and in conjunction with a chemical, can accelerate the deterioration of hair health. And just in case you are unsure of how to care for your hair while it’s being chemically treated, it is always a safer bet to ask your HCP any questions you may have.
